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Wednesday, 22 February 2017 10:14 AM

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10 seconds to avoid PR oblivion

New research by global e-Newsroom leader Wieck has shown journalists are so time-poor and under-resourced they will decide in less than 10 seconds whether a media release is worth being one of the 10% they'll follow up on.

According to Media Entertainment and Arts Alliance (MEAA) figures, 2500 Australian editorial positions have been shed in the last three years alone and this is having a significant impact on the time journalists dedicate to researching PR material.

CEO of Wieck's Australian office, Warren Kirby, delivered the findings at the Public Relations Institute of Australia (PRIA) National Conference in Hobart.

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Journalists Speak Out: Brand Corporate Newsrooms Are Failing to Meet Reporters' Needs, Study Finds
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