“The best online newsrooms combine rich content with careful organization and search capabilities; they enable PR pros to provide reporters, analysts, and bloggers with a vast amount of information without overwhelming them.”

That is a quote from Maria Verven, a PR and content marketing executive with KC Associates, a Minneapolis-based b2b technology PR and marketing agency.

At Wieck, we’re always banging on about the importance of an online newsroom, so it’s heartening for us to see someone WITHOUT a vested interest in promoting them echo the arguments we often make.

There are many more reasons why an online newsroom is a necessary tool for any organisation however this list is an excellent start. It provides a ‘back-to-basics’ overview of some of the things journalists need that are so easily overlooked when you are intimately involved in a company or industry.

Maria Verven’s list includes:

  • Media Contacts
  • Links to news releases
  • Links to media coverage
  • Company backgrounder
  • FAQs
  • Management Team Bios and photos
  • Story Ideas
  • Upcoming Events
  • Links to company generated content
  • RSS feeds
  • Downloadable JPG images in hi-res
  • Links to company social media profiles
  • Search friendly URL

Verven also points out

“All of the content should be search optimized, with the ability to limit the search to just information within the newsroom section of the site.”


“All newsroom content should be easily sharable using social media buttons for the most popular sites and networks.”

The full article can be viewed at http://www.prdaily.com/Main/Articles/8636.aspx